Article Search

Return results from:

Wholesale
News & Articles

Archives

 

Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


Printer-Friendly

Profitable Social Marketing

Dec 1, 2011

According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs. Studies by Cone, Inc. indicate that 70 percent of consumers research products, and 60 percent look for ratings and reviews before purchasing. How can this information be used to benefit businesses? marketing strategies? Heidi Cohen, president of Riverside Marketing Strategies, offers five tips on implementing social commerce tactics, on ClickZ News:

  • Participate in social media conversation about your product. Train employees to listen and engage with potential customers, answer product and purchase questions, and respond to negative comments as they arise.
  • Provide social sharing and email options for your products. Encourage shoppers to share information about products with all of their social media connections, tracking which products customers share, and with whom.
  • Use QR codes to make it easy for customers to scan for additional information. This gives potential customers information about the product and allows them to easily contact you directly.
  • Offer a deal of the day. Time-limited special offers encourage swift action from consumers, and do not simply overwhelm prospects with promotional information.
  • Provide customer support through social media. Facebook, Twitter and other social media can be used as a way to encourage customers to ask questions to help overcome purchase objections.

Topic: Wholesale News

Related Articles: social  marketing  blogs 

Article ID: 1520

Printer Friendly


Entire contents ©2024, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.